Online Fitness & Mindset coaching Company launch!
The Self Forged Path launches this week to the public. This has been a long time in the making and I am super excited to share this with you, and I hope you feel compelled to spread the word to those who you think would benefit from our programs.
TL:DR - You can click here or on the icon below to check out the website and/or apply for our program.
TL:DR - You can click on this icon to check out the website and/or apply for our program.
My wife, Janette, and I launched our Online Fitness Coaching Company, The Self Forged Path that focuses on both Physical and Mental health. We provide custom tailored exercise, nutrition, and mindset plans to help our clients level up in all aspects of life and exceed the goals they set initially and develop good life-long sustainable health habits.
As most, if not all, of you know - physical and mental health are foundational pillars in my life. I truly believe that if you can fortify these two aspects of your life, everything else starts to fall in place. It sounds crazy, but I know it to be fact because I live by it. Not only do I live by it, but I’ve seen, and helped, other people start their fitness journeys and watched the change happen.
Not temporary change either…life-long change for the better.
I’ve watched elderly people in my family mitigate sedentary lifestyles and live again. You could be the fittest person on the planet and die tomorrow - that’s just the reality of it. But you could also live to 100 years old. You might as well live each and every one of those days to the fullest without limitations you placed on yourself by your decisions whether it be physically, nutritionally, or mentally.
Fitness isn’t about adding days to your life…its about adding life to your days.
While I may have revealed some of my ‘why’ in streams or in my about me page - I’ve never truly revealed why I am so compassionate about not only fitness, but helping improve others’ lives overall. So let me formally introduce myself…
You may know me as the Iron Dad, but my real name is Kris…and this is where I started.
20 years stands between these before and after photos. 20 years forging the man I am today.
“For me, it wasn’t only about my physical appearance. As a young boy I was sexually abused, subjected to gang violence, domestic violence and more. I grew up being afraid, weak, full of insecurity, and feeling like I had to prove myself. Before I was even an adult, I had signed up to join the military. I fought in Amateur MMA, Boxing, and Kick Boxing. I am a purple belt in Jiu Jitsu...all of these things to prove to myself I am no longer that weak little boy that got taken advantage of.
But beneath all these physical accolades, I developed a bulletproof mindset. I learned how to welcome adversity with open arms. I learned how to trivialize stress, life’s curveballs, and hard times. I combined this with the leadership skillset and principles I gained during my 20 years in the Military. I’ve used this same mindset in all aspects of my life and I have conquered every obstacle in my path. This is my specialty, building an unstoppable mindset, a mindset that cultivates change...a mindset that can FORGE a new you.”
You may have also seen me talking about my wife, or pictures of her floating around…but you may have never heard of her beginnings and her “why”.
From lacking confidence to building a physique worthy of a goddess and competing at national and international levels as a bikini and wellness athlete.
“Hi! I'm Janette — a military veteran, wife, mom, and fitness enthusiast. I’ve always loved baking, crafting, and gaming with my husband, but the gym became my true outlet for stress relief and self-improvement. Growing up, I was the “skinny kid” in an obese family, but poor habits led to years of weight fluctuations. My real fitness journey began during a 15-month military separation from my husband. Instead of partying, I started hitting the gym and studying female athletes like Dana Lynn Bailey, which inspired me to lose 30 pounds.
Pregnancy brought new challenges — I gained 60 pounds with my first child and 45 pounds with my second. Despite lifting weights, I struggled to lose the weight, mainly because I was trying to out-train a bad diet. In 2020, four years after having my youngest, I decided to prep for a bodybuilding show, finally learning the importance of nutrition and discipline.
I’ve learned that fitness is just as much mental as it is physical. My husband Kris and I have faced the ups and downs together, and now we’re passionate about helping others avoid our mistakes and find strength — as individuals and as couples — through fitness”
That’s us, the CEO’s and Coaches of the Self Forged Path. Together, we will help others reforge who they are physically and mentally…and we’re super excited to get started. We will be doing a ‘beta’ where there’s an opportunity to participate in our program at an EXTREMELY reduced rate. You only need to fill out the information on this form and we will be reaching out to you.
Our target clients are 25-45 years of age who are either parents, couples, gamers, etc. People that we relate to the most and have the most knowledge in from life’s experiences.
Once you’ve shown interest by applying here, we’ll schedule a video call with you and talk about your story, what brought you to us, and your goals.
If we think you’re a good fit for us, and we are a good fit for you - then we’ll talk about our programs and also send you a welcome packet that breaks everything down that we discussed on our video call. There are options specific to only physical fitness, mental health/mindset, or programs that encompass both. Either way, you get two coaches for the price of one. There are also high-ticket programs for elite clients where you will work with and get to know us on a very personal level. This will be a very hands on program and will absolutely yield the best results.
We’ll feed all this info to you and you make the decision on what to do with it. We aren’t trying to force anything down peoples’ throats. We also don’t sell courses and pre-made cookie cutter crap. Each and every client will have a unique plan tailored toward their needs, goals, and/or limitations.
If you decide to pursue a program with us, you’ll be immediately added into our app(s) and have workout plans from day 1. These intial workout plans will already be tailored to specific general goals like losing weight, or gaining muscle, etc - and all of them have been custom made by Janette and I. While it may take some time to fine tune your plans, by your first weekly check in with us - you will have a fully fleshed out unique-to-you plan for the program you chose. The apps we use are very high end and very user friendly. It’ll break down exercises by set/rep range, calculate weights for you, even have built in video guides on how to perform exercises.
Each program option is a 12 weeks and we have virtually unlimited payment options. At a minimum, every program will have weekly checkins so we can help keep you accountable, make adjustments as needed, and ensure we are on track to crushing your goal(s). We make everything as easy as possible.
With that being said, the name of the company is Self Forged Path…we paved the path, but YOU have to walk it. You will still need to put in the work to achieve and eventually surpass your goals.
All you have to do is fill out this form which takes less than a minute. After that, we’ll get on a video call and get right to work. As mentioned previously, at launch we are taking a limited number of clients and offering exclusive beta launch discounts of up to 50% off, with some conditions.
You can also get FREE information, motivation, and engagement just by following our socials! No obligations, no money, just free information, workout tips, mindset tips and more.
Click below icons and follow ! If you pay attention to posts & stories, you will find exclusive tips, deals and more.
The company page established 20 October 2025! Be one of our founding followers!
The better half of the Iron Dad - the yin to his yang, the love of his life and fellow coach and CEO of the Self Forged Path.
The Metallurgic father himself!
If you made it this far through my wall of text, thank you - truly… you are a legend. It means so much to be able to be blessed enough to help others…this is what its all about.
“A rising tide lifts all boats.” - John F. Kennedy
Feel free to share this article with anyone and everyone you know…lets get better together.
-Kris , the Iron Dad
